FALLING UP HOUSEHOLD INJURY AND FALLING IN LATER LIFE

Everyone knows falling is a common cause of injury, particularly among older people. But, at Bathing Solutions, we didn’t know until relatively recently just how common it is. Nor did we realise how our fear of falling is changing what we do – in some instances, keeping us from the things we love most.

This is also the first time we’ve discovered in real terms how reluctant people are to seek help.

Our latest research – Falling Up – prompts questions about the stigmatisation of falling. This is not a straightforward discussion, but it’s one we must open up.